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Bandwagon effects in high-technology industries /

Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for v...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rohlfs, Jeffrey H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Mass. : MIT Press, ©2001.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note: I Introduction
  • 1 The High-Technology Bandwagon
  • 2 A Bandwagon Tour
  • 2.1 A Guide to the Tour
  • II Bandwagons: How They Work
  • 3 Bandwagon Demand
  • 3.1 Equilibrium User Sets
  • 3.2 Demand as a Function of Price
  • 3.3 Metcalfe's Law
  • 3.4 Dynamics of Complementary Bandwagon Effects
  • 4 Bandwagon Supply
  • 4.1 Monopoly versus Competition
  • 4.2 Interlinking
  • 4.3 Solving the Start-Up Problem
  • 4.4 Incentives of Suppliers to Interlink
  • 4.5 Supply Coordination with Complementary
  • Bandwagon Products
  • 4.6 Technical Standards
  • 4.7 Proprietor Services versus Customer Equipment
  • 4.8 Mature Services
  • 4.9 Predatory Pricing
  • 5 Summary of Results of Bandwagon Theory
  • 5.1 The Cheat Sheet
  • im Case Studies
  • 6 Fax
  • 6.1 Lessons from Case Study
  • 7 Early Telephone
  • 7.1 Pricing of Exchange Service
  • 7.2 Interlinking
  • 7.3 Lessons from Case Study
  • 8 Picturephone
  • 8.1 Picturephone as an Intercom Service
  • 8.2 Constructing a Self-Sufficient User Set
  • 8.3 Actual Outcome
  • 8.4 Lessons from Case Study
  • 9 Compact-Disc Players
  • 9.1 Technological Standard
  • 9.2 CDs Not Available
  • 9.3 Small Libraries of CDs
  • 9.4 Subsequent Developments
  • 9.5 Other Digital Players of Recorded Music
  • 9.6 Lessons from Case Study
  • 10 VCRs
  • 10.1 Early Developments
  • 10.2 Early VCR Use
  • 10.3 Beta versus VHS
  • 10.4 The Bandwagon
  • 10.5 The Hollywood Assault
  • 10.6 The Videocassette Business
  • 10.7 Videodisc Players
  • 10.8 Lessons from Case Study
  • 11 Personal Computers
  • 11.1 Early Application Software
  • 11.2 The Rise of the IBM PC
  • 11.3 The Decline of the IBM PC
  • 11.4 The Role of Apple
  • 11.5 The Rise of Intel and Microsoft
  • 11.6 Microsoft's Pricing
  • 11.7 Recent Applications Software
  • 11.8 Linux
  • 11.9 Java
  • 11.10 The Role of Misjudgments
  • 11.11 Lessons from Case Study
  • 12 Television
  • 12.1 The Emergence of Television
  • 12.2 Color Television
  • 12.3 High-Definition Television
  • 12.4 Lessons from Case Study
  • 13 The Internet
  • 13.1 Size and Growth of the Internet
  • 13.2 Telecommunications Technology
  • 13.3 Evolution of the Computer Industry
  • 13.4 Telecommunications Prices
  • 13.5 The Development of ARPANET
  • 13.6 Other Packet-Switched Networks
  • 13.7 NSFNET
  • 13.8 The Internet after NSFNET
  • 13.9 Externalities and Transactions Costs
  • 13.10 Current Internet Usage
  • 13.11 A Final Reflection
  • 13.12 Lessons from Case Study
  • IV Conclusions
  • 14 Summary of Results
  • 14.1 Start-Up Problem
  • 14.2 Vertical Integration
  • 14.3 Bandwagon Markets without Interlinking
  • 14.4 Agreeing to a Technical Standard
  • 14.5 Government Intervention
  • 15 Final Remarks
  • Mathematical Appendix
  • Notes
  • Glossary of Economics Concepts
  • Dictionary of Abbreviations and Acronyms
  • Bibliography
  • Index.