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Bandwagon effects in high-technology industries /

Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for v...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rohlfs, Jeffrey H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Mass. : MIT Press, ©2001.
Temas:
Acceso en línea:Texto completo