Bandwagon effects in high-technology industries /
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for v...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Rohlfs, Jeffrey H. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cambridge, Mass. :
MIT Press,
©2001.
|
Temas: | |
Acceso en línea: | Texto completo |
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