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The economy of icons : how business manufactures meaning /

This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Sternberg, Ernest, 1953-
Format: Électronique eBook
Langue:Inglés
Publié: Westport, Conn. : Praeger, 1999.
Sujets:
Accès en ligne:Texto completo