Understanding green consumer behaviour : a qualitative cognitive approach /

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Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wagner, Sigmund A., 1966- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 1997.
Colección:Consumer research and policy series.
Temas:
Consumer behavior.
Green products.
Motivation research (Marketing)
Motivation (Psychology)
Motivation
Consommateurs > Comportement.
Produits écologiques.
Études de motivation (Marketing)
Motivation (Psychologie)
BUSINESS & ECONOMICS > Consumer Behavior.
Consumentengedrag.
Milieugedrag.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1 A COGNITIVE STUDY INTO ENVIRONMENTALLY ORIENTED CONSUMPTION
  • chapter 2 COGNITIVE CONSUMER RESEARCH
  • chapter 3 EMPIRICAL RESEARCH INTO GREEN CONSUMER BEHAVIOUR
  • chapter 4 CLASSIFICATION OF CONSUMERS
  • chapter 5 INTERPRETATION OF KNOWLEDGE STRUCTURES
  • chapter 6 EXPERIENCE AND LEARNING: THE PROBLEM SOLVING BEHAVIOUR OF THE GREEN CONSUMER
  • chapter 7 THE BEGINNING OF KNOWLEDGE.

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