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Understanding green consumer behaviour : a qualitative cognitive approach /
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
1997.
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| Colección: | Consumer research and policy series.
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| Temas: | |
| Acceso en línea: | Texto completo |