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Understanding green consumer behaviour : a qualitative cognitive approach /
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
1997.
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| Colección: | Consumer research and policy series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as: How do consumers develop 'meaning' regarding green products? How are such processes subconsciously structured by certain activities of the mind? How intelligent and successful are consumers in assessing the environmentally friendly attributes of products in daily life? Adopting an interdisciplinary approach, drawing on insights from psychology and anthropology as well as the author's own intensive field research, the book's interdisciplinary framework allows the author to develop an understanding of the entire cognitive process. Taking an international approach, and incorporating original, ground-breaking anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology. |
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| Descripción Física: | 1 online resource (xv, 288 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 264-280) and index. |
| ISBN: | 0203444035 9780203444030 0203570820 9780203570821 6610318379 9786610318377 9786610075331 6610075336 9781134728602 1134728603 9781134728558 1134728557 9781134728596 113472859X 9780415316194 0415316197 1280318376 9781280318375 |