Corporate community relations : the principle of the neighbor of choice /

This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Burke, Edmund M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, 1999.
Temas:
Corporate image.
Social responsibility of business.
Public relations.
Public Relations
Entreprises > Image.
Entreprises > Relations publiques.
Entreprises > Responsabilité sociale.
Relations publiques.
corporate image.
public relations.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Sociale verantwoordelijkheid.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index.

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