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Corporate community relations : the principle of the neighbor of choice /

This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Burke, Edmund M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, 1999.
Temas:
Acceso en línea:Texto completo