Corporate community relations : the principle of the neighbor of choice /
This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Burke, Edmund M. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Westport, Conn. :
Quorum Books,
1999.
|
Temas: | |
Acceso en línea: | Texto completo |
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