Corporate community relations : the principle of the neighbor of choice /

This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Burke, Edmund M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, 1999.
Temas:
Corporate image.
Social responsibility of business.
Public relations.
Public Relations
Entreprises > Image.
Entreprises > Relations publiques.
Entreprises > Responsabilité sociale.
Relations publiques.
corporate image.
public relations.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Sociale verantwoordelijkheid.
Acceso en línea:Texto completo

MARC

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100 1 |a Burke, Edmund M. 
245 1 0 |a Corporate community relations :  |b the principle of the neighbor of choice /  |c Edmund M. Burke ; foreword by Raymond V. Gilmartin. 
260 |a Westport, Conn. :  |b Quorum Books,  |c 1999. 
300 |a 1 online resource (xviii, 185 pages) :  |b illustrations 
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347 |a data file 
504 |a Includes bibliographical references (pages 173-174) and index. 
588 0 |a Print version record. 
505 0 |a Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index. 
520 |a This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees. 
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650 0 |a Social responsibility of business. 
650 0 |a Public relations. 
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650 6 |a Relations publiques. 
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650 7 |a public relations.  |2 aat 
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650 7 |a Public relations.  |2 fast  |0 (OCoLC)fst01082892 
650 7 |a Social responsibility of business.  |2 fast  |0 (OCoLC)fst01122851 
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650 1 7 |a Public relations.  |2 gtt 
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