Corporate community relations : the principle of the neighbor of choice /

This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Burke, Edmund M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, 1999.
Temas:
Corporate image.
Social responsibility of business.
Public relations.
Public Relations
Entreprises > Image.
Entreprises > Relations publiques.
Entreprises > Responsabilité sociale.
Relations publiques.
corporate image.
public relations.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Sociale verantwoordelijkheid.
Acceso en línea:Texto completo
Descripción
Sumario:This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
Descripción Física:1 online resource (xviii, 185 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 173-174) and index.
ISBN:0585384169
9780585384160
9780313389993
0313389993

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