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Winning telco customers using marketing databases /
"In today's deregulated and highly competitive telecommunications marketplace, effective marketing is every bit as critical as a telco's technical competence. This book shows how to make the best use of marketing technology and organize the marketing department to perform at its highe...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Boston :
Artech House,
©1999.
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| Series: | Artech House telecommunications library.
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| Subjects: | |
| Online Access: | Texto completo |