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Winning telco customers using marketing databases /

"In today's deregulated and highly competitive telecommunications marketplace, effective marketing is every bit as critical as a telco's technical competence. This book shows how to make the best use of marketing technology and organize the marketing department to perform at its highe...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mattison, Rob
Format: Electronic eBook
Language:Inglés
Published: Boston : Artech House, ©1999.
Series:Artech House telecommunications library.
Subjects:
Online Access:Texto completo

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