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Winning telco customers using marketing databases /
"In today's deregulated and highly competitive telecommunications marketplace, effective marketing is every bit as critical as a telco's technical competence. This book shows how to make the best use of marketing technology and organize the marketing department to perform at its highe...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boston :
Artech House,
©1999.
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| Colección: | Artech House telecommunications library.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "In today's deregulated and highly competitive telecommunications marketplace, effective marketing is every bit as critical as a telco's technical competence. This book shows how to make the best use of marketing technology and organize the marketing department to perform at its highest level."--BOOK JACKET. "Here's practical advice on the key roles of team formation, modeling, campaign planning and statistical analysis, and how to make the best use of available marketing media, including direct marketing."--Jacket |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xxxix, 344 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 158053242X 9781580532426 |