E-profit : high payoff strategies for capturing the e-commerce edge /

"In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cohan, Peter S., 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, 2000.
Temas:
Business enterprises > Computer networks.
Electronic commerce.
Information technology > Economic aspects.
Internet.
Internet marketing.
Internet
Entreprises > Réseaux d'ordinateurs.
Commerce électronique.
Technologie de l'information > Aspect économique.
Marketing sur Internet.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Business enterprises > Computer networks
Electronic commerce
Information technology > Economic aspects
Internet marketing
E-commerce.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: e-Profit
  • Winning the Economic Case for E-Commerce
  • The Evidence on High-Payoff E-Commerce Applications
  • E-Commerce Demands New Methods of Project Financial Evaluation
  • The Highest-Payoff E-Commerce Application: Cisco Connection Online
  • Principles of High-Payoff E-Commerce Applications
  • How to Avoid Low-Payoff E-Commerce Applications
  • ANX (Automotive Network Exchange)
  • Ames Research Center
  • CIBC
  • Financial Evaluation of E-Commerce
  • An Executive Perspective on Why E-Commerce Counts
  • Measuring a Successful E-Commerce Project
  • How the Stock Market Assigns Value to Intangible Assets
  • An Approach to E-Commerce Financial Evaluation
  • How E-Commerce Creates Competitive Advantage
  • Book Selling and the Internet
  • Principles of E-Commerce and Competitive Advantage
  • A Methodology for Using E-Commerce to Create Competitive Advantage
  • Managing the Transition to E-Commerce
  • Getting Senior Management Online
  • Senior Executive Attitudes toward E-Commerce
  • Framework for Assessing CEO Attitudes toward E-Commerce
  • Case Studies of CEO Attitudes toward E-Commerce
  • Charles Schwab
  • Kosher Grocer, Inc.
  • CVS
  • W.W. Grainger
  • Chase Manhattan
  • Cemex
  • Astoria Financial
  • Engaging the CEO in E-Strategy
  • Evaluating Potential Applications
  • E-Commerce, Self-Reinventors, and Change Avoiders
  • Citigroup's e-Citi
  • Merrill Lynch Direct Marketers
  • Principles for Evaluating E-Commerce Applications
  • Methodology for Evaluating E-Commerce Applications
  • Leading Change.

Ejemplares similares