E-profit : high payoff strategies for capturing the e-commerce edge /

"In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cohan, Peter S., 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, 2000.
Temas:
Business enterprises > Computer networks.
Electronic commerce.
Information technology > Economic aspects.
Internet.
Internet marketing.
Internet
Entreprises > Réseaux d'ordinateurs.
Commerce électronique.
Technologie de l'information > Aspect économique.
Marketing sur Internet.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Business enterprises > Computer networks
Electronic commerce
Information technology > Economic aspects
Internet marketing
E-commerce.
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