The anatomy of persuasion /

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Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Aubuchon, Norbert
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Amacom, [1997]
Temas:
Persuasion (Psychology) in business.
Persuasion (Rhetoric) in business.
Selling.
Leadership.
Leadership
Vente.
selling.
BUSINESS & ECONOMICS > Negotiating.
Negotiation in business.
Persuasion (Psychology)
Persuasion (Rhetoric)
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • 1. Overview
  • 2. Creativity
  • 3. Two Principles of Communication
  • 4. The Buying Process
  • 5. The Persuasion Process: Part I
  • 6. Needs
  • 7. The Persuasion Process: Part II
  • 8. Controlling the Persuasion Process
  • 9. Features, Functions, and Benefits
  • 10. Setting Your Objective
  • 11. Using the Tools
  • 12. Case Study: How to Increase Staff During a Hiring Freeze
  • 13. Case Study: How to Get Funding for Your Program
  • 14. Case Study: How to Be a Rocket Scientist!
  • 15. Building Your Own Proposal
  • 16. A Touch of the Real World
  • 17. Can You Find the Errors?
  • 18. Selling Your Ideas to Higher Management
  • 19. The Anatomy of Persuasion as a Management Tool.

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