The anatomy of persuasion /
Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
Amacom,
[1997]
|
Temas: | |
Acceso en línea: | Texto completo Texto completo |
MARC
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049 | |a UAMI | ||
100 | 1 | |a Aubuchon, Norbert. | |
245 | 1 | 4 | |a The anatomy of persuasion / |c Norbert Aubuchon. |
264 | 1 | |a New York : |b Amacom, |c [1997] | |
300 | |a 1 online resource | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
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504 | |a Includes bibliographical references and index. | ||
588 | 0 | |a Print version record. | |
505 | 0 | 0 | |g 1. |t Overview -- |g 2. |t Creativity -- |g 3. |t Two Principles of Communication -- |g 4. |t The Buying Process -- |g 5. |t The Persuasion Process: Part I -- |g 6. |t Needs -- |g 7. |t The Persuasion Process: Part II -- |g 8. |t Controlling the Persuasion Process -- |g 9. |t Features, Functions, and Benefits -- |g 10. |t Setting Your Objective -- |g 11. |t Using the Tools -- |g 12. |t Case Study: How to Increase Staff During a Hiring Freeze -- |g 13. |t Case Study: How to Get Funding for Your Program -- |g 14. |t Case Study: How to Be a Rocket Scientist! -- |g 15. |t Building Your Own Proposal -- |g 16. |t A Touch of the Real World -- |g 17. |t Can You Find the Errors? -- |g 18. |t Selling Your Ideas to Higher Management -- |g 19. |t The Anatomy of Persuasion as a Management Tool. |
520 | |a Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want. | ||
546 | |a English. | ||
590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
650 | 0 | |a Persuasion (Psychology) in business. | |
650 | 0 | |a Persuasion (Rhetoric) in business. | |
650 | 0 | |a Selling. | |
650 | 0 | |a Leadership. | |
650 | 2 | |a Leadership | |
650 | 6 | |a Vente. | |
650 | 6 | |a Leadership. | |
650 | 7 | |a selling. |2 aat | |
650 | 7 | |a BUSINESS & ECONOMICS |x Negotiating. |2 bisacsh | |
650 | 7 | |a Leadership. |2 fast |0 (OCoLC)fst00994701 | |
650 | 7 | |a Negotiation in business. |2 fast |0 (OCoLC)fst01035573 | |
650 | 7 | |a Persuasion (Psychology) |2 fast |0 (OCoLC)fst01058890 | |
650 | 7 | |a Persuasion (Rhetoric) |2 fast |0 (OCoLC)fst01058895 | |
650 | 7 | |a Selling. |2 fast |0 (OCoLC)fst01111969 | |
776 | 0 | 8 | |i Print version: |t Anatomy of persuasion. |d New York : Amacom, [1997] |z 0814479529 |w (DLC) 96051050 |
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