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Turning lost customers into gold : --and the art of achieving zero defections /

Do you know how many customers your organization loses each year, fully or partially? Do you know the average cost of each defection? Can you calculate the profit-value of steady customers? Do you have an effective system for recovering lost customers? If you're in the dark about customer reten...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cannie, Joan Koob
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©1994.
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