Media Research Methods Understanding Metric and Interpretive Approaches.

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Anderson, James A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, Incorporated, 2011.
Temas:
Mass media > Research > Methodology.
Médias > Recherche > Méthodologie.
Mass media > Research > Methodology
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Brief Contents
  • Contents
  • Preface
  • Acknowledgments
  • Section I
  • Overview
  • Chapter 1
  • Exploring the Mediascape
  • Chapter 2
  • Mapping the Mediascape
  • Chapter 3
  • Methods of Exploration: Asking Questions
  • Chapter 4
  • Methods of Exploration: Finding Answers
  • Section II
  • Foundations of Research Practice
  • Chapter 5
  • From Concepts to Data
  • Chapter 6
  • Research Questions and Hypotheses
  • Chapter 7
  • Literatures and Databases
  • Section III
  • Designing Protocols in Metric Research
  • Chapter 8
  • Sampling
  • Chapter 9
  • Statistics and Statistical Analysis
  • Chapter 10
  • Designing Surveys
  • Chapter 11
  • Protocols for Experiments
  • Section IV
  • Conducting Research in the Interpretive Paradigm
  • Chapter 12
  • Coding Text
  • Chapter 13
  • Discursive Protocols: Creating Texts
  • Chapter 14
  • Critical Interpretive Methods: Social Meanings and Media Texts
  • Chapter 15
  • Ethnographic Methods
  • Chapter 16
  • An Excursion Into Writing
  • Appendix A
  • A Short History of Media Innovations
  • Appendix B
  • One Hundred Studies
  • Glossary
  • References
  • Index
  • About the Authors

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