Profit margins : the American silent cinema and the marginalization of advertising /
"Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad indust...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bloomington, Indiana :
Indiana University Press,
[2021]
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Temas: | |
Acceso en línea: | Texto completo |