Business acumen for strategic communicators : a primer /

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ragas, Matthew W., 1977- (Autor), Culp, Ron, 1947- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, 2021.
Edición:First edition.
Temas:
Business communication.
Success in business.
Communication dans l'entreprise.
Succès dans les affaires.
Business communication & presentation.
Business & Economics > Business Communication > General.
Business communication
Success in business
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you.
Descripción Física:1 online resource
ISBN:9781838676599
1838676597
9781838676612
1838676619

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