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Business acumen for strategic communicators : a primer /

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ragas, Matthew W., 1977- (Autor), Culp, Ron, 1947- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, 2021.
Edición:First edition.
Temas:
Acceso en línea:Texto completo
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