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The Digital Marketing Landscape Creating a Synergistic Consumer Experience.
The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital m...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2021.
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| Colección: | Issn Ser.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_on1239984176 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 210227s2021 nyu o ||| 0 eng d | ||
| 040 | |a EBLCP |b eng |c EBLCP |d UKAHL |d N$T |d OCLCO |d EBLCP |d OCLCF |d UAB |d OCLCO |d OCLCQ |d ESU |d OCLCO |d OCLCL | ||
| 020 | |a 1637420358 | ||
| 020 | |a 9781637420355 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000073108840 | |
| 035 | |a (OCoLC)1239984176 | ||
| 050 | 4 | |a HF5415.1265 | |
| 082 | 0 | 4 | |a 658.872 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Rogers, Jessica. | |
| 245 | 1 | 4 | |a The Digital Marketing Landscape |h [electronic resource] : |b Creating a Synergistic Consumer Experience. |
| 260 | |a New York : |b Business Expert Press, |c 2021. | ||
| 300 | |a 1 online resource (104 p.). | ||
| 490 | 1 | |a Issn Ser. | |
| 500 | |a Description based upon print version of record. | ||
| 520 | 3 | |a The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit.The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making. | |
| 505 | 0 | |a Chapter 1. The digital brand experience -- Chapter 2. A framework for search -- Chapter 3. Social media to create and nurture relationships -- Chapter 4. Mobile and e-mail as part of the customer experience -- Chapter 5. Data driven decision making -- Chapter 6. The synergistic relationship | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Digital media. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias numériques. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 7 | |a Digital media |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 758 | |i has work: |a The digital marketing landscape (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFWxQfyMJGwQVVKwBPVmbd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Rogers, Jessica |t The Digital Marketing Landscape |d New York : Business Expert Press,c2021 |z 9781637420348 |
| 830 | 0 | |a Issn Ser. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6481925 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH38317071 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6481925 | ||
| 938 | |a EBSCOhost |b EBSC |n 2754455 | ||
| 994 | |a 92 |b IZTAP | ||