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The Digital Marketing Landscape Creating a Synergistic Consumer Experience.

The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rogers, Jessica
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2021.
Colección:Issn Ser.
Temas:
Acceso en línea:Texto completo