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Brand Singapore (Third Edition) Nation Branding in a World Disrupted by Covid-19.
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
SG :
Marshall Cavendish International (Asia) Private Limited,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Sing. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (306 p.) |
| ISBN: | 9789814928496 9814928496 |