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Brand Singapore (Third Edition) Nation Branding in a World Disrupted by Covid-19.

How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Koh, Buck Song
Formato: Electrónico eBook
Idioma:Inglés
Publicado: SG : Marshall Cavendish International (Asia) Private Limited, 2020.
Temas:
Acceso en línea:Texto completo