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The psychology of advertising /
"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon ; New York, NY :
Routledge, Taylor & Francis Group,
[2021]
|
| Edición: | Third edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 024 | 7 | |a 10.4324/9780429326981 |2 doi | |
| 029 | 0 | |a UKMGB |b 019878013 | |
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| 037 | |a 9781000180381 |b Ingram Content Group | ||
| 050 | 4 | |a HF5822 |b .F456 2021 | |
| 082 | 0 | 4 | |a 659.1019 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Fennis, Bob Michaël, |d 1968- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjyTQ9KGDd6kMGvGQ6Y3wC | |
| 245 | 1 | 4 | |a The psychology of advertising / |c Bob M. Fennis and Wolfgang Stroebe. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, Taylor & Francis Group, |c [2021] | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 online resource (xii, 466 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 336 | |a still image |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Previously issued in print: 2016. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Setting the stage -- Chapter 2. How consumers acquire and process information from advertising -- Chapter 3. How advertising affects consumer memory -- Chapter 4. How consumers form attitudes towards products -- Chapter 5. How consumers yield to advertising: Principles of persuasion and attitude change -- Chapter 6. How advertising influences buying behaviour -- Chapter 7. Beyond persuasion: Achieving consumer compliance witthouth changing attitudes -- Chapter 8. Advertising in the new millennium: How the Internet affects consumer judgement and choice. | |
| 520 | |a "The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication"-- |c Provided by publisher. | ||
| 588 | |a Description based on CIP data; resource not viewed. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Consumer behavior |x Psychological aspects. | |
| 650 | 0 | |a Consumers |x Attitudes. | |
| 650 | 6 | |a Publicité |x Aspect psychologique. | |
| 650 | 6 | |a Consommateurs |x Comportement |x Aspect psychologique. | |
| 650 | 6 | |a Consommateurs |x Attitudes. | |
| 650 | 7 | |a Advertising |x Psychological aspects |2 fast | |
| 650 | 7 | |a Consumer behavior |x Psychological aspects |2 fast | |
| 650 | 7 | |a Consumers |x Attitudes |2 fast | |
| 700 | 1 | |a Stroebe, Wolfgang, |e author. | |
| 758 | |i has work: |a The psychology of advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFD8dYptMY34wBWWTQCjVK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Fennis, Bob M. |t The Psychology of Advertising |d Milton : Taylor & Francis Group,c2020 |z 9780367346355 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6307393 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37378399 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37378397 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6307393 | ||
| 938 | |a YBP Library Services |b YANK |n 16897072 | ||
| 994 | |a 92 |b IZTAP | ||