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Retail futures : the good, the bad and the ugly of the digital transformation /
The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developme...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
First edition
Emerald Publishing Limited,
2020.
Bingley, UK : |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- List of figures
- List of tables
- Preface
- PART 1. Theoretical and technological background. 1. How innovative technology serves the retailer: a store sales cycle model
- 2. The rise of service robots in retailing: literature review on success factors and pitfalls
- 3. Technological diversification in retail agglomerations: case studies alongside the digital marketing mix
- PART 2. Changes in retail management and strategy. 4. Digital signage in the store atmosphere: balancing gains and pains
- 5. Technology-infused organizational frontlines: when (not) to use chatbots in retailing to promote customer engagement
- 6. Dealing with fake online reviews in retailing
- 7. Towards omnichannel retail management: evidences from practice
- PART 3. Changes in consumers' experience, behavior and decision-making. 8. Dancing to the algorithm, a discussion of the online shopping behaviour of minors
- 9. Transforming the e-retailing experience: towards a framework for the socialisation of the virtual fitting room
- 10. Smart consumers and decision-making process in the smart retailing context through Generation Z eyes
- PART 4. Future challenges. 11. The dark side of artificial intelligence in retail innovation
- 12. Retailing and the ethical challenges and dilemmas behind artificial intelligence
- 13. Do I lose my privacy for a better service? Investigating the interplay between big data analytics and privacy loss from ...
- Acknowledgements
- About the authors
- Index.