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Retail futures : the good, the bad and the ugly of the digital transformation /

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Pantano, Eleonora, 1982- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: First edition Emerald Publishing Limited, 2020.
Bingley, UK :
Temas:
Acceso en línea:Texto completo
Texto completo