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Retail futures : the good, the bad and the ugly of the digital transformation /

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developme...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Pantano, Eleonora, 1982- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: First edition Emerald Publishing Limited, 2020.
Bingley, UK :
Temas:
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
Descripción Física:1 online resource (xvii, 220 pages) : color illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:1838676651
9781838676650
9781838676636
1838676635