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The insight discipline : crafting new marketplace understanding that makes a difference /
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK
Emerald Publishing
2020
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| Colección: | American Marketing Association Ser.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Intro
- Half Title Page
- Title Page
- Copyright Page
- Contents
- AMA INTRODUCTION TO BOOK SERIES
- BOOK SERIES OVERVIEW
- 1-The Insight Discipline
- Getting to insight
- What is Insight?
- What Is Insight Content?
- Insight into What?
- The Insight Funnel
- Change Insights
- Implication Insights
- Business Implications
- Intelligence Insights
- Insight: A Shift in Understanding
- Insight: Data and Analytics are Necessary But Insufficient
- Insight Discipline: Deliberations and Methods
- Six Insight Factors
- Case: CommodityCo
- The Importance of Insight: Entrepreneurship and Strategy
- Entrepreneurship: The Big Idea
- Strategy: Competing for Insight
- Desired Attributes of a Change or Implication Insight
- Change Insights
- Implication Insights
- Business Implications
- Is Your Company Insight-oriented? A Preliminary Assessment
- 2-The 4I Diamond Framework
- Indicators
- Indicators and Inferences: Preliminary Observations
- Indicators: Trends, Patterns, and Discontinuities
- The Role of Indicators
- Moving from Data to Indicators
- What Change Indicators Are Evident in the Data?
- What Indicators Might Be Specific to Previously Determined Categories?
- What Topic Categories Emanate from the Data?
- Open-ended Search for Change Indicators
- Inferences: The Bridge from Indicators to Insights
- Inferences: An Overview
- Drawn by the Human Mind, Not Software
- In a Context
- From One or More Indicators
- Pertaining to an Object
- About Change
- An Interpretation
- Data and Logic (Reasoning)
- Subject to Your Mind's Tendencies
- Sequences of Inferences
- A Hierarchy of Inferences
- Connecting to the Insight Funnel
- The 6IFs and Drawing Inferences
- Insights: Transitioning from Preliminary Inferences to Change Insights
- Analysis Back and Forth
- Interpersonal Ebb and Flow
- Integrated Inferences
- Domain Insights
- Vetting Integrated Inferences and Domain Insights
- Competitive Space Insights
- New Understandings
- The 6IFs
- Generic Marketplace Insights
- Implications: Value Testing Change Insights
- IMPLICATION Insights
- Business Implications
- Seeing and Thinking
- Intent and Decisions
- Actions and Feelings
- Does Your Analysis Reflect the Insight Discipline?
- 3-Structuring: Preparing for Insight Work
- Structuring: Managing the Early Deliberation and Method
- Preparing Your Mind for Structuring
- Structuring Insight Work: Where to Focus Attention
- New Opportunities
- Existing Opportunities
- Structuring the Analysis Context: Some Guiding Principles
- Scope of Insight Work
- Analysis Frame
- Focus Shift
- Perspective
- Context
- Imagination
- Data
- Indicators
- Some Other Structuring Observations
- Formal Extensive Methods
- Informal, Simple Methods
- Linkages to the Insight Funnel
- Connecting Trend Lines
- Assimilating Data (Patterns)
- Small Data