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The insight discipline : crafting new marketplace understanding that makes a difference /

In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fahey, Liam, 1951- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK Emerald Publishing 2020
Colección:American Marketing Association Ser.
Temas:
Acceso en línea:Texto completo
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