The insight discipline : crafting new marketplace understanding that makes a difference /
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if th...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Fahey, Liam, 1951- (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bingley, UK
Emerald Publishing
2020
|
Colección: | American Marketing Association Ser.
|
Temas: | |
Acceso en línea: | Texto completo Texto completo |
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