Cargando…
The insight discipline : crafting new marketplace understanding that makes a difference /
In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK
Emerald Publishing
2020
|
| Colección: | American Marketing Association Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
| LEADER | 00000cam a2200000M 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1181992598 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 200806s2020 xx o 0|| 0 eng d | ||
| 040 | |a YDX |b eng |c YDX |d EBLCP |d UKAHL |d SFB |d OCLCF |d OCLCO |d N$T |d ER0 |d OCLCO |d K6U |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 1182867774 | ||
| 020 | |a 9781839827303 |q (electronic bk.) | ||
| 020 | |a 1839827300 |q (electronic bk.) | ||
| 020 | |a 9781839827327 |q (electronic bk.) | ||
| 020 | |a 1839827327 |q (electronic bk.) | ||
| 020 | |z 1839827335 | ||
| 020 | |z 9781839827334 | ||
| 029 | 1 | |a AU@ |b 000067959271 | |
| 029 | 1 | |a AU@ |b 000070170767 | |
| 035 | |a (OCoLC)1181992598 |z (OCoLC)1182867774 | ||
| 050 | 4 | |a HF5410-5417.5 | |
| 080 | |a 658.3 | ||
| 082 | 0 | 4 | |a 658.4092 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Fahey, Liam, |d 1951- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjMkkwcj9FWyg6mkjkmqV3 | |
| 245 | 1 | 4 | |a The insight discipline : |h [electronic resource] : |b crafting new marketplace understanding that makes a difference / |c by Liam Fahey. |
| 260 | |a Bingley, UK |b Emerald Publishing |c 2020 | ||
| 300 | |a 1 online resource | ||
| 490 | 1 | |a American Marketing Association Ser. | |
| 505 | 0 | |a Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- AMA INTRODUCTION TO BOOK SERIES -- BOOK SERIES OVERVIEW -- 1-The Insight Discipline -- Getting to insight -- What is Insight? -- What Is Insight Content? -- Insight into What? -- The Insight Funnel -- Change Insights -- Implication Insights -- Business Implications -- Intelligence Insights -- Insight: A Shift in Understanding -- Insight: Data and Analytics are Necessary But Insufficient -- Insight Discipline: Deliberations and Methods -- Six Insight Factors -- Case: CommodityCo | |
| 505 | 8 | |a The Importance of Insight: Entrepreneurship and Strategy -- Entrepreneurship: The Big Idea -- Strategy: Competing for Insight -- Desired Attributes of a Change or Implication Insight -- Change Insights -- Implication Insights -- Business Implications -- Is Your Company Insight-oriented? A Preliminary Assessment -- 2-The 4I Diamond Framework -- Indicators -- Indicators and Inferences: Preliminary Observations -- Indicators: Trends, Patterns, and Discontinuities -- The Role of Indicators -- Moving from Data to Indicators -- What Change Indicators Are Evident in the Data? | |
| 505 | 8 | |a What Indicators Might Be Specific to Previously Determined Categories? -- What Topic Categories Emanate from the Data? -- Open-ended Search for Change Indicators -- Inferences: The Bridge from Indicators to Insights -- Inferences: An Overview -- Drawn by the Human Mind, Not Software -- In a Context -- From One or More Indicators -- Pertaining to an Object -- About Change -- An Interpretation -- Data and Logic (Reasoning) -- Subject to Your Mind's Tendencies -- Sequences of Inferences -- A Hierarchy of Inferences -- Connecting to the Insight Funnel -- The 6IFs and Drawing Inferences | |
| 505 | 8 | |a Insights: Transitioning from Preliminary Inferences to Change Insights -- Analysis Back and Forth -- Interpersonal Ebb and Flow -- Integrated Inferences -- Domain Insights -- Vetting Integrated Inferences and Domain Insights -- Competitive Space Insights -- New Understandings -- The 6IFs -- Generic Marketplace Insights -- Implications: Value Testing Change Insights -- IMPLICATION Insights -- Business Implications -- Seeing and Thinking -- Intent and Decisions -- Actions and Feelings -- Does Your Analysis Reflect the Insight Discipline? -- 3-Structuring: Preparing for Insight Work | |
| 505 | 8 | |a Structuring: Managing the Early Deliberation and Method -- Preparing Your Mind for Structuring -- Structuring Insight Work: Where to Focus Attention -- New Opportunities -- Existing Opportunities -- Structuring the Analysis Context: Some Guiding Principles -- Scope of Insight Work -- Analysis Frame -- Focus Shift -- Perspective -- Context -- Imagination -- Data -- Indicators -- Some Other Structuring Observations -- Formal Extensive Methods -- Informal, Simple Methods -- Linkages to the Insight Funnel -- Connecting Trend Lines -- Assimilating Data (Patterns) -- Small Data | |
| 520 | |a In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Insight. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Industrial management |x Decision making. | |
| 650 | 0 | |a Business enterprises |x Data processing. | |
| 650 | 2 | |a Leadership | |
| 650 | 6 | |a Insight. | |
| 650 | 6 | |a Leadership. | |
| 650 | 6 | |a Gestion d'entreprise |x Prise de décision. | |
| 650 | 6 | |a Entreprises |x Informatique. | |
| 650 | 7 | |a Management: leadership & motivation. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Leadership. |2 bisacsh | |
| 650 | 7 | |a Business enterprises |x Data processing |2 fast | |
| 650 | 7 | |a Industrial management |x Decision making |2 fast | |
| 650 | 7 | |a Insight |2 fast | |
| 650 | 7 | |a Leadership |2 fast | |
| 758 | |i has work: |a The insight discipline (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFDCr6mGYJFggBMvG3YVYd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 1839827335 |z 9781839827334 |w (OCoLC)1159473448 |
| 830 | 0 | |a American Marketing Association Ser. | |
| 856 | 4 | 0 | |u https://www.emerald.com/insight/publication/doi/10.1108/9781839827303 |z Texto completo |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6273885 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 301415955 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37588310 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6273885 | ||
| 938 | |a EBSCOhost |b EBSC |n 2550026 | ||
| 994 | |a 92 |b IZTAP | ||