E-commerce for Malaysian SMEs in selected services : barriers and benefits /

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Tham, Siew Yean (Autor), Kam, Jia Yi Andrew (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : ISEAS : Yusof Ishak Institute, [2019]
Colección:Trends in Southeast Asia ; 2019, no. 16.
Temas:
Electronic commerce > Malaysia.
Small business > Malaysia.
Internet marketing > Malaysia.
Commerce électronique > Malaisie.
Marketing sur Internet > Malaisie.
BUSINESS & ECONOMICS > Economics > General.
Small business
Internet marketing
Electronic commerce
Malaysia
Acceso en línea:Texto completo
Descripción
Sumario:Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce. The relative importance of the other three main factors (namely, organizational, technological and environmental) differ for adopters and non-adopters. Likewise, there are also differences in response based on firm size. Based on the survey findings, Malaysia needs to sh.
Descripción Física:1 online resource (48 pages)
Bibliografía:Includes bibliographical references.
ISBN:9789814881395
9814881392
ISSN:0219-3213 ;

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