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E-commerce for Malaysian SMEs in selected services : barriers and benefits /

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Tham, Siew Yean (Autor), Kam, Jia Yi Andrew (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : ISEAS : Yusof Ishak Institute, [2019]
Colección:Trends in Southeast Asia ; 2019, no. 16.
Temas:
Acceso en línea:Texto completo