Cargando…
Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help gro...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Emerald Publishing Limited
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
| LEADER | 00000cam a2200000M 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1151509099 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 191220s2016 xx o 000 0 eng d | ||
| 040 | |a LVT |b eng |e pn |c LVT |d N$T |d IDEBK |d EBLCP |d OCLCF |d MERUC |d SNK |d DKU |d AUW |d MHW |d IGB |d D6H |d WRM |d CAUOI |d VTS |d AGLDB |d G3B |d S8J |d S9I |d STF |d M8D |d UKAHL |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d TMA |d OCLCQ | ||
| 019 | |a 967224630 |a 1229318940 | ||
| 020 | |a 9781786357458 |q (online) | ||
| 020 | |a 1786357453 | ||
| 020 | |a 9781786357465 | ||
| 020 | |a 1786357461 | ||
| 029 | 1 | |a AU@ |b 000062900642 | |
| 035 | |a (OCoLC)1151509099 |z (OCoLC)967224630 |z (OCoLC)1229318940 | ||
| 043 | |a a------ | ||
| 050 | 4 | |a HF5410-5417.5 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 080 | |a 658.8 | ||
| 082 | 0 | 4 | |a 658.8 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Syed Saad Andaleeb, Khalid Hasan. | |
| 245 | 1 | 0 | |a Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries |
| 260 | |b Emerald Publishing Limited |c 2016. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 505 | 0 | |a Front Cover; Strategic Marketing Management in Asia: Case Studies and Lessons across Industries; Copyright Page; Contents; List of Cases; List of Contributors; About the Editors; Acknowledgments; Preface; Uniqueness of this Book; Organization of the Book; Key Pedagogical Features; Foreword; 1 Evolution of Marketing as a Discipline; 2 Marketing Environment; The Macro-Environment and Its Impact; The Political and Regulatory Environment in Asia; The Economic and Trade Environment in Asia; The Demographic Environment in Asia; The Cultural and Social Environment in Asia. | |
| 505 | 8 | |a The Technological Environment in AsiaThe Natural Environment in Asia; Conclusion; Questions for Discussion; Tips for Discussion; 3 Strategic Planning and Marketing Models; Strategic Planning and Links to Marketing; Ingredients of a Strategic Marketing Plan; Knowing Your Market (i.e., Customers); Knowing Your Competitive Environment; Knowing Yourself (SWOT/TOWS Analysis, Value Chain Model); Crafting Market Aligned Strategy Mix; Implementing Strategic Plan and Budget; Building Feedback and Control Mechanism; 4 Marketing Research; Roles of Marketing Research; Steps in the Research Process. | |
| 505 | 8 | |a Research PurposeResearch Design; Survey Instrument Design; Sampling Plan; Data Collection; Data Processing and Analysis; Research Report and Presentation; Sources of Information; Secondary Data; Advantages of Secondary Data; Disadvantages of Secondary Data; Primary Data; Advantages of Primary Data; Disadvantages of Primary Data; 5 Consumer Behavior; Consumer Behavior Factors; Psychological Influences; Personal Influences; Social Influences; Cultural Influences; Buying Decision Process; Problem Recognition; Information Search; Evaluation; Purchase Decision; Post-Purchase Behavior. | |
| 505 | 8 | |a Other Models to ConsiderAIDA Model; 6 Market Segmentation, Targeting, and Positioning; Market Segmentation; Geographic Segmentation; Demographic Segmentation; Psychographics; Behavioral Segmentation; Benefit Segmentation; Criteria for Effective Segmentation; Market Targeting; Market Positioning; 7 Product Decisions; Product Life Cycle; New Product Development (NPD) -- Tata Nano; Product Mix Decisions; 8 New Product Development; The New-Product Development Process; Idea Generation; Idea Screening; Concept Development and Testing; Concept Development; Concept Testing. | |
| 505 | 8 | |a Marketing Strategy DevelopmentBusiness Analysis; Product Development; Test Marketing; Commercialization; 9 Packaging; What Are the Objectives of Designing Packaging?; What Strategic Elements Would Guide the Design Choices?; Positioning; Integrated Marketing Communication; Consistency and Dynamism; Materials Planning for Use in Packaging; Testing Your Packaging Design; 10 Branding and Brand Management; Early Society and Branding; Building Strong Brands; Branding Challenge; Overcoming the Challenges; Conclusion; 11 Consumer Behavior and the Anatomy of a Brand; Brand Essence; Value Proposition. | |
| 520 | |a With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |z Asia |x Management. | |
| 650 | 6 | |a Marketing |z Asie |x Gestion. | |
| 650 | 7 | |a Business strategy. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 651 | 7 | |a Asia |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJxMpyjKQ9Jtm3jkjPBgKd | |
| 856 | 4 | 0 | |u https://www.emerald.com/insight/publication/doi/10.1108/9781786357458 |z Texto completo |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4717168 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH30986072 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4717168 | ||
| 938 | |a EBSCOhost |b EBSC |n 1423724 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis35063772 | ||
| 994 | |a 92 |b IZTAP | ||