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Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help gro...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Emerald Publishing Limited
2016.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |