Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help gro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Syed Saad Andaleeb, Khalid Hasan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Emerald Publishing Limited 2016.
Temas:
Marketing > Asia > Management.
Marketing > Asie > Gestion.
Business strategy.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Management
Asia
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Descripción Física:1 online resource
ISBN:9781786357458
1786357453
9781786357465
1786357461

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