Touch : building your brand in the experience economy /

From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms custo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dietzel, Jörg, 1961- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : Marshall Cavendish Business, [2020]
Temas:
Branding (Marketing)
Advertising.
Communication in marketing.
Stratégie de marque.
Communication en marketing.
branding.
Advertising
Communication in marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • CHAPTER 1 The Bespoke Experience
  • Chapter 2 The Social Experience
  • Chapter 3 The Event Experience
  • Chapter 4 The brick-and-mortar shop experience
  • Chapter 5 The Heritage Experience
  • Chapter 6 The Cultural Experience
  • Chapter 7 The Service Experience
  • Chapter 8 The Digital Experience
  • Chapter 9 The Overall brand experience
  • Chapter 10 Experiences and Cultural Moments
  • About the Author.

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