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Touch : building your brand in the experience economy /
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms custo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Marshall Cavendish Business,
[2020]
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| Temas: | |
| Acceso en línea: | Texto completo |