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Touch : building your brand in the experience economy /
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms custo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Marshall Cavendish Business,
[2020]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Dietzel, Jörg, |d 1961- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjCvHyhbBxVTJyf6Kj8fRq | |
| 245 | 1 | 0 | |a Touch : |b building your brand in the experience economy / |c Jörg Dietzel. |
| 246 | 3 | 0 | |a Building your brand in the experience economy |
| 264 | 1 | |a Singapore : |b Marshall Cavendish Business, |c [2020] | |
| 264 | 4 | |c ©2020 | |
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| 505 | 0 | |a Introduction -- CHAPTER 1 The Bespoke Experience -- Chapter 2 The Social Experience -- Chapter 3 The Event Experience -- Chapter 4 The brick-and-mortar shop experience -- Chapter 5 The Heritage Experience -- Chapter 6 The Cultural Experience -- Chapter 7 The Service Experience -- Chapter 8 The Digital Experience -- Chapter 9 The Overall brand experience -- Chapter 10 Experiences and Cultural Moments -- About the Author. | |
| 520 | |a From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jörg Dietzel writes the playbook for creating brand experiences - based on over 30 years of experience working with blue chip clients in Europe, the United States and Asia. The book is illustrated by case studies drawn from t | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) | |
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| 650 | 0 | |a Communication in marketing. | |
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