Getting multi-channel distribution right /
"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple d...
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Ailawadi, Kusum L. (Autor), Farris, Paul W. (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2020]
|
Temas: | |
Acceso en línea: | Texto completo |
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