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Getting multi-channel distribution right /

"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple d...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ailawadi, Kusum L. (Autor), Farris, Paul W. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
Temas:
Acceso en línea:Texto completo