Cargando…
Getting multi-channel distribution right /
"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple d...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2020]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1140371739 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 200206s2020 njua ob 001 0 eng | ||
| 010 | |a 2019056783 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d OCLCO |d OCLCQ |d YDX |d N$T |d EBLCP |d RECBK |d OCLCO |d VLB |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 1152627366 |a 1153087843 |a 1153200343 |a 1153230628 | ||
| 020 | |a 9781119632917 |q electronic book | ||
| 020 | |a 1119632919 |q electronic book | ||
| 020 | |a 1119632900 |q electronic book | ||
| 020 | |a 9781119632900 |q (electronic bk.) | ||
| 020 | |z 9781119632887 |q hardcover | ||
| 020 | |z 1119632889 | ||
| 029 | 1 | |a AU@ |b 000068856895 | |
| 029 | 1 | |a AU@ |b 000072392996 | |
| 035 | |a (OCoLC)1140371739 |z (OCoLC)1152627366 |z (OCoLC)1153087843 |z (OCoLC)1153200343 |z (OCoLC)1153230628 | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5415.129 |b .A45 2020 |
| 082 | 0 | 0 | |a 658.8/7 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Ailawadi, Kusum L., |e author. | |
| 245 | 1 | 0 | |a Getting multi-channel distribution right / |c Kusum L. Ailawadi, Paul W. Farris. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2020] | |
| 300 | |a 1 online resource (xxvii, 355 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on May 11, 2020). | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright -- Contents -- About the Authors -- Acknowledgments -- Preface -- Chapter 1 Distribution Channels Today -- 1.1 Introduction -- 1.2 What Is New: Radical Changes in the Navigation of Distribution Channels -- 1.2.1 Changing Business Models -- 1.2.2 Omni-Channel Retailing -- 1.2.3 Data -- 1.2.4 Regulation -- 1.3 The Road Ahead -- Part I The Bedrock of Channel Functions, Power, and Conflict -- Chapter 2 Push, Pull, and Total Channel Performance -- 2.1 Introduction -- 2.2 An Organizing Framework Illustrated with Natura's Distribution Channel -- 2.2.1 Push | |
| 505 | 8 | |a 2.2.2 Pull -- 2.2.3 Supplier Inputs, Downstream Effects, and Channel Performance -- 2.3 Push-Pull Inputs and Downstream Effects in PepsiCo's Channel -- 2.4 Push and Pull for Services and Digital Channels -- 2.5 Beneficial and Harmful Feedback Loops in the Push-Pull System -- 2.6 Conclusion -- Chapter 3 Root Causes of Channel Conflict -- 3.1 Introduction -- 3.1.1 Examples of Channel Conflict -- 3.1.2 Myopia and Four Root Causes of Conflict that Strain the Partnership -- 3.2 Uncoordinated Pricing and Selling Effort -- 3.2.1 Double, Triple, and Quadruple Marginalization | |
| 505 | 8 | |a 3.2.2 Loss Leaders Have Their Own Problems -- 3.3 Over- and Under-Distribution -- 3.3.1 Under-Distribution -- 3.3.2 Over-Distribution -- 3.3.3 Competing with Your Customers -- 3.3.4 Unauthorized Distribution -- 3.4 Division of Work and Pay: Who Sold That? -- 3.4.1 The Case of Leather Italia: Functions Performed and Margin Earned -- 3.4.2 Free Riding on Showrooms, Webrooms, and Billboards -- 3.5 Adapting to Change: Where Does the Future Lie? -- 3.6 Conclusion -- Chapter 4 Middlemen in Today's Channel Ecosystem and Their Functions -- 4.1 Introduction -- 4.2 Brick-and-Mortar Intermediaries | |
| 505 | 8 | |a 4.3 New Digital Intermediaries -- 4.4 Support Service Providers -- 4.5 What's Different about Today's Channel Functions -- 4.5.1 The Critical Nature of Delivery and Returns -- 4.5.2 Increasingly Targeted Selling and Peer Persuasion -- 4.5.3 Location Means More, Not Less -- 4.5.4 Agglomeration Is Alive and Well -- 4.6 Conclusion -- Chapter 5 The Sources and Indicators of Power in the Channel -- 5.1 Introduction -- 5.2 Power in the Channel and Its Sources -- 5.2.1 How Social Psychologists and Economists Think about Power -- 5.2.2 Sources of Power in the Distribution Channel | |
| 505 | 8 | |a 5.3 Consumer Search Loyalty: The Ultimate Source of Power -- 5.3.1 Loyalty to the Brand or to the Channel? -- 5.3.2 Search Loyalty: Hard to Get, Harder to Measure in the Physical World -- 5.3.3 Fake It Till You Make It? -- 5.3.4 Is Loyalty a Dinosaur in the Digital World? -- 5.4 Economic Indicators of Power -- 5.4.1 Monopoly Power: The Lerner Index and Price Elasticity -- 5.4.2 Manufacturer versus Retailer Price Elasticity and How It Can Distort Power Assessment -- 5.4.3 Profitability as a Sign of Power -- 5.5 Conclusion -- Chapter 6 Using Power Without Using It Up -- 6.1 Introduction | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing channels. | |
| 650 | 6 | |a Circuits de distribution. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing channels |2 fast | |
| 700 | 1 | |a Farris, Paul W., |e author. | |
| 758 | |i has work: |a Getting multi-channel distribution right (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFXMCGQgf4DBTXCqdb38Fq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Ailawadi, Kusum L.. |t Getting multi-channel distribution right |b Second edition. |d Hoboken, New Jersey : John Wiley & Sons, 2020. |z 9781119632887 |w (DLC) 2019056782 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6183924 |z Texto completo |
| 938 | |a EBSCOhost |b EBSC |n 2457432 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00831097 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6183924 | ||
| 938 | |a YBP Library Services |b YANK |n 16747186 | ||
| 938 | |a YBP Library Services |b YANK |n 301250278 | ||
| 994 | |a 92 |b IZTAP | ||