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Advertising, Values and Social Change : a Sociological Analysis.
This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are c...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle-upon-Tyne :
Cambridge Scholars Publisher,
2019.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Polesana, Maria Angela. | |
| 245 | 1 | 0 | |a Advertising, Values and Social Change : |b a Sociological Analysis. |
| 260 | |a Newcastle-upon-Tyne : |b Cambridge Scholars Publisher, |c 2019. | ||
| 300 | |a 1 online resource (118 pages) | ||
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| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed October 21, 2019) | |
| 520 | |a This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Manifesto pointed out as early as 2000, and this is all the more so today in our increasingly digitalized society. Advertising, therefore, needs to attune products to the most interesting conversations, those that are consistent with the new sensibility of the individu. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 6 | |a Publicité |x Aspect social. | |
| 650 | 7 | |a Advertising |x Social aspects |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Polesana, Maria Angela. |t Advertising, Values and Social Change : A Sociological Analysis. |d Newcastle-upon-Tyne : Cambridge Scholars Publisher, ©2019 |z 9781527536401 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5848608 |z Texto completo |
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