Sustainable marketing planning /

"There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business whilst observing recognisably sustainable practices. Companies must now align their values with customers who increa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Richardson, Neil Andre Asselbroug (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York, NY : Routledge, 2020.
Temas:
Green marketing.
Consumption (Economics) > Environmental aspects.
Social responsibility of business.
Marketing vert.
Entreprises > Responsabilité sociale.
BUSINESS & ECONOMICS > Marketing > General.
Consumption (Economics) > Environmental aspects
Green marketing
Social responsibility of business
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