The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption /

Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kahn, Barbara E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley : Wharton Digital Press, 2018.
Temas:
Branding (Marketing)
Brand name products > Management.
Corporations > Growth.
Retail trade.
Stratégie de marque.
Produits de marque > Gestion.
Sociétés > Croissance.
Commerce de détail.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Brand name products > Management
Corporations > Growth
Retail trade
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