4D Branding : Perceptual, Emotional, Social and Cultural Branding.
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Pogorzelski, Jacek |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bingley :
Emerald Publishing Limited,
2018.
|
Temas: | |
Acceso en línea: | Texto completo |
Ejemplares similares
-
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding /
por: Pogorzelski, Jacek
Publicado: (2018) -
Brand Wars : Combat Strategies for Indian Brands.
por: Gupte, Rajiv
Publicado: (2021) -
Lean branding : creating dynamic brands to generate conversion /
por: Busche, Laura
Publicado: (2014) -
Creating brand energy.
por: Sutherland, Cath -
Brand Communities : Lösung für eine effektivere Markenkommunikation.
por: Eicker, Daniel J.
Publicado: (2008)